Sony, the graveyard of media formats

Sony’s ability to turn gold into lead has a long track record. It started with Betamax but continued with MiniDisk, Memory Stick, UMD, and now Blu-Ray. You’d think they won with Blu-Ray, beating back HD-DVD, but it was a pyrrhic victory of one army of muskets over another army of muskets -on the horizon is a bunch of guys with cruise missiles, machine guns, and Predator drones. If you go to the video rental store (they still have these, but not for long) you will see about two racks for Blu-Ray. Who wants to spend for that when you can get just about as good for a lot less. That’s what its all about -remember Pioneer’s LaserDisk? Videophiles cherish the quality and durability of this format that predated DVD’s, but it was a millionaire’s plaything. Not so much with Blu-Ray which is hampered by the fact that to get the movie, you have to go and buy the movie or order it and wait for it to be delivered. With Netflix, Hulu, and iTunes along with a host of others, satisfaction is immediate. I downloaded Star Trek in HD and watched it with great satisfaction in 720p on my HiDef computer monitor. 23inch monitor for two feet away is the front row.

Sony has too many competing interests and kills itself by handicapping its products. Or it fetishizes design over function and delivers actual 4,000 dollar laptops that can’t make a movie with their own digicamcorders (my personal experience). People sneer that MacBook’s don’t have BluRay, but do you want to spend the extra money for that blue plastic cover? Especially when you already own Star Wars in VHS and DVD?

People are getting the notion that content has value -not the plastic case or the shiny disk. This is where Sony fails in clinging to a dying business model rather than adapting. It is the giant three toed sloth struggling in a tar pit.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s