A long line of pilgrims stretched around the glass cube waiting their turn to descend the glass staircase into the shrine. They came from all corners of the world with a purpose in their mind, an apple in their heart, and their credit card in their hand. Once inside, they circled the space under the plaza, from Genius Bar, to Macbooks, to Macbook Pro, to iPods, to iMacs, then to Mac Pro’s, to the final station: the iPhone. They smiled, and felt comfortable in their knowledge that they had come to a good place. While other stores offered 30-70% discounts for electronics made by lesser manufacturers, this place offered only 2-5% off only their least popular items. It didn’t matter, because these were the faithful. There are in fact documentaries and academic papers written about this cult (link). For myself, I can’t fathom why anyone would consider joining this religion when you could be a golfist or a Presbyterian.