I just picked up a Nexus 7 (2013) tablet. I got tired of waiting for the iPad Mini to come out with a Retina display, and I bit when this gem came out. It confirmed for me this fact -iOS is way, way behind when it comes to interface for mobile devices. But as much as it knocks Apple for the time being, at least until iOS 7 comes out and the inevitable iPad Mini with Retina display, this device illustrates the basic problem afflicting Microsoft in their journey through the thickets.
They don’t get it when it comes to what is now an absolute for me -high resolution displays are now a given and I can’t work on a pixelated “HD” display that Windows laptops come with. I just can’t see straight after working on a non-Retina display, and am working to ditch any non-high resolution display out of my life.
But the other cardinal sin committed by Microsoft and Intel is the willful disregard for battery life. The Surface Pro comes with 4 hours touted, meaning 2-3 hours in real life. Most Windows laptops feature 6-7 hours at best meaning 3-5 hours in real life. The solution -extended batteries that add bulge and thickness to already thick devices. These aren’t solutions -they are hacks.
The Nexus 7 shows that you don’t have to be Apple to hit these considerations -high resolution display and >6 hours of battery life with an easy to use interface that requires no instructions or manuals. It shows how to succeed (they are sold out now everywhere) where Microsoft Windows 8 laptops and tablets languish. I don’t like good enough solutions offered by PC makers to IT admins who have never traveled intercontinental flights -carry your adaptor they say only that PC adaptors weight as much as the computer and take up irregular space, and the 6 hour battery life is really only good for 3 and then you are done.
Microsoft is basically done in the consumer space. Done.